Last week, I began discussing Robert Cialdini’s six approaches to persuasion or what he calls weapons of influence by covering reciprocation and commitment and consistency. This week, we’ll be exploring Cialdini’s third and fourth tools–social proof and authority. While people clearly go out and shop on Black Friday because there are great deals, there is […]
A couple of weeks ago I was out visiting our family in Nebraska. As is part of our family tradition, I had the opportunity to attend a Nebraska Football game. Like all Fall Saturdays across the country, college football creates a spirit and excitement unto itself. This was a particularly poignant game for me because
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for the inevitable explosion. I asked him to explain what he meant. He told me that his boss had been really great to work with the past couple of months. His boss had some vacation time, was able to knock off early to play some golf and took his kids to a bunch of baseball
Three Steps to Hardiness Read More »
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